September is Healthy Aging Month, an ideal time to encourage and guide clients through their personalized journey of graceful aging. With Canfield Scientific’s VISIA^® Skin Analysis Imaging System, offer more than skincare insights—provide a window into your clients’ skin health and future, empowering them with knowledge to make informed decisions. Whether your clients are already committed to anti-aging services or are unsure where or how to begin, VISIA helps you tailor guidance for their specific needs and promote your products and services accordingly.

VISIA offers a suite of powerful features designed to support your clients in graceful aging. The system captures high-resolution, standardized facial images and delivers in-depth analysis of both surface and subsurface skin features including Spots, Wrinkles, Texture, Pores, UV Spots, RBX^® Brown, RBX Red, and Porphyrins. Your staff and you will be able to thoroughly explain the many potential causes of their skin concerns and guide them toward targeted treatments.

One of the standout capabilities of VISIA is the Advanced Aging Simulation. This tool visually illustrates how a client’s skin changes over time until they reach 80 years old. The value here goes beyond mere curiosity. By demonstrating the potential effects of aging, clients gain a deeper understanding of the long-term impact of their skincare routines. The visual impact is powerful—it bridges the gap between the abstract concept of aging and the tangible changes they can see. Combined with the in-depth analysis, this simulation can help motivate clients to take proactive steps today to combat premature aging or maintain youthful skin, such as beginning active sun protection measures or adopting services and treatments.

Another VISIA feature to help grow your business is TruSkin Age^®. This tool does not just measure the current state of your client’s skin; it compares their skin metrics against Canfield’s standardized skin feature database, developed over 20 years. By grading each aspect of their skin relative to others of the same age and skin type, TruSkin Age provides a comprehensive picture of where their skin health stands. Clients can see how their skin’s condition measures up, which is invaluable for setting realistic goals and expectations. This data-driven insight turns your consultations into educational experiences, making clients more engaged in their skincare journey.

Read more: This Healthy Aging Month, Educate and Motivate with Canfield’s VISIA® Skin Analysis

To further support this journey, VISIA is continually evolving with new features. One upcoming enhancement is the NEW AI Lip Assessment, which analyzes the volume and roughness of the lips and perioral area, providing detailed insights that help you educate clients and address their unique concerns.

As clients gain a deeper understanding of their skin through the insights provided by VISIA, they become more confident and invested in their skincare journey. This heightened awareness not only builds trust in your expertise but also naturally opens the door to more personalized product and service recommendations. When clients can clearly see the potential benefits of a targeted treatment or a specific product, they are more likely to embrace these solutions, feeling empowered to make informed choices rather than feeling they are being sold to.

VISIA further enhances your ability to promote treatments or services with tools like Injectables Simulation, which visually showcases possible results, making it easier for clients to see the benefits of your offerings. Additionally, the system’s standardized before and after documentation allows you to effectively demonstrate treatment effectiveness to your clients, reinforcing their trust and loyalty as they recognize the value of the tailored care and guidance your practice provides.

Incorporating VISIA into your practice isn’t just about offering high-tech services—it is about deepening your relationship with clients by providing them with clear, actionable insights. As you guide them through their personalized aging journey using VISIA’s powerful tools, you are helping them envision and achieve a healthier, more youthful future.

To learn more about VISIA, click here